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Tuesday, September 18, 2007

Caribbean Airlines to market T&T, Guyana as dual destination

Caribbean Airlines to market T&T, Guyana as dual destination
Driselle Ramjohn

Tuesday, September 18th 2007

NATIONAL air carrier Caribbean Airlines is to build tourism links with Caricom neighbour Guyana to market Trinidad and Tobago and Guyana as a dual destination and to encourage tourism between the countries.

The airline said in a statement yesterday that the project, in collaboration with the Trinidad and Tobago Incoming Tour Operators Association and the Tourism Development Company, is geared to further integrating the Caribbean region with a view to increase the region's market share in global tourism.

The three entities, on the invitation of the Tourism and Hospitality Association in Guyana were in Guyana last week to familiarise themselves with the attractions in the country.

"The Caribbean is integrating into a more holistic tourist destination community, and combined this contingent represented thousands of tourism stakeholders who share interests in the responsible and sustainable development and growth of the regional market," Caribbean Airlines said yesterday.

President of the Trinidad and Tobago Incoming Tour Operators Association, Lorraine Pouchet, speaking in Guyana on the visit, said: "The Guyana tourism product suggests tremendous potential and an opportunity for a synergistic partnership between Guyana and Trinidad and Tobago."

She added: "We have agreed in principle to undertake dual destination marketing, since the tourism products of these destinations complement each other."

Caribbean Airlines general manger, Guyana and Paramaribo, Carlton De Four said: "The airline has created a more effective intra-Caribbean network linked to worldwide destinations with the recently added regional routes to Georgetown from Port of Spain and Barbados."

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